Posts tagged podcasting
iTunes is Changing to Apple Podcasts + Their Subcategories Are Getting a Makeover

I’ve said it before and I will say it again, “iTunes is not the end all and be all of your podcast promotion.”

As in, setting up your podcast to appear on iTunes is not the only thing you need to be doing for promotion of your podcast. So many people lay a lot of weight during podcast launches on the iTunes piece and feel like “they made it” when their podcast appears in the iTunes directory. Yes, it is one piece of a strategy to get your podcast out there to the masses, to be found and heard. But not the only piece.

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Create an Audiogram in 4 Easy Steps

An audiogram is a video file (.mp4) that has a static image and includes audio. It’s a unique way to share content on social media or on your website.

Some Ways to Use Audiograms:

  • Portion of a podcast episode to share on social media

  • An audio clip with image to promote an upcoming course, webinar, or special event

  • Share a tip on the static image and elaborate a bit more as part of the audio clip

Check out the short video tutorial below to learn how to create an audiogram in 4 easy steps. And, be sure to grab my, Audiogram Creation Cheat Sheet, which includes additional tips, size and length specifications for various social networks and more. Grab your copy here!

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